![]() ![]() This could be anything from where to find log-in details to how to track down forgotten pensions from previous jobs. The attention-grabbing track, Pay Attention, was written by Big Zuu and directs people to .uk, for access to free, basic information to understand how pensions work. ![]() The innovative creative approach marks the start of the industry’s Pensions Engagement Season and breaks with traditional industry norms to maximise cut through, reach new audiences and generate lasting talkability. The aim is to raise awareness of pensions and improve engagement rates across the working population. Pay Your Pension Some Attention is a first, an industry-led engagement campaign funded by a large proportion of the pensions industry and is the first chapter in a three-year behaviour change Pension Attention program. It’s such an important topic, and I know this will get people’s attention.” Production is by sibling, Girl&Bear.īig Zuu, explained, “Grime and pensions have never been mentioned in the same sentence before, but investing a bit of time into understanding pensions gives you the freedom to do the things you love. Media planning and buying is by Teamspirit’s sister agency, VCCP Media. ![]() Its 30-second film centrepiece features Big Zuu, grime rapper and TV chef, rapping advice about pensions. No one has seen a pensions like this one. Australia has never seen a pensions campaign like this one by financial services agency, Teamspirit, for pensions organisations, The Association of British Insurers (ABI), the Pensions and Lifetime Savings Association (PLSA). Money you save from your pay packet for you later life (with employer contributions and tax benefits). UK pensions are akin to Australia’s superannuation. Pension industry partners with UK Grime star, Big Zuu to call on the nation to ‘pay your pension some attention’ ![]()
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